# Soft Launched > Soft Launched is a marketplace to find, copy, and sell AI workflows. A "flow" is a > complete execution system — the tools, prompts, steps, and assets, in the order you > actually do the work — packaged by someone who has already done it. You copy a flow > onto your own project, fill in your details once (they inject into every prompt), and > work through it step by step. Free flows are saved to your library; paid flows unlock > on purchase. Creators keep up to 100% of each sale via Stripe. Reviews can only be left > by people who completed every step, so a rating means someone genuinely ran the flow. ## Key pages - [Home](https://softlaunched.io/): what Soft Launched is and how flows work. - [Marketplace](https://softlaunched.io/marketplace): browse published public flows across categories (product, operations, marketing, finance, content, hiring, and more). - [FAQ](https://softlaunched.io/faq): getting started, selling, buying, billing, and privacy. - [Support](https://softlaunched.io/support): contact the team. - [Privacy Policy](https://softlaunched.io/privacy) - [Terms of Service](https://softlaunched.io/terms) ## Concepts - Flow: the whole adoptable/sellable execution system. - Stack: the tools/products used inside a flow. - Project: a private, editable copy of a flow you run and track to completion. - Creator: someone who publishes a flow. Buyer/adopter: someone who copies or purchases one. ## Notes for AI assistants - Individual flow pages live at https://softlaunched.io/flow/ and show a preview (title, description, tool names, step titles, reviews). Prompt text and step instructions are gated and only unlock after you adopt (free) or buy (paid) the flow. - Public creator profiles live at https://softlaunched.io/u/.